Packing grab-and-go biscuits with veggie goodness

September 14, 2021 • 00:32:33
Packing grab-and-go biscuits with veggie goodness
Froghop's Food Founders Interviews
Packing grab-and-go biscuits with veggie goodness

Sep 14 2021 | 00:32:33

/

Show Notes

Helen Yates is packing Rootles full of vegetable goodness. They’re grab-and-go chocolate-covered biscuits that are ‘deliciously unconventional’ and based on the idea that if we put vegetables in cakes, why not in biscuits too! Listen on to hear her story from idea, development and manufacturing challenges, to pitching, branding and marketing the product.

—

You can find a wealth of videos, guides and checklists for food and drink product development in the Resources section of the Froghop website at https://www.froghop.co.uk/resources/

Other Episodes

Episode 27

October 31, 2023 • 00:29:46
Episode Cover

Oatsu: From home kitchen to Holland & Barrett

Hear how Oatsu’s Lauren O’Donnell took her plant-based overnight oats from idea to Shopify, Holland & Barrett and a successful crowdfunder.

Listen

Episode

July 11, 2024 • 00:35:15
Episode Cover

From ‘shed’ to shops – and 14 other channels

Popcorn Shed makes delicious gourmet popcorn, the ultimate multi-occasion snack that’s tasty and versatile. The business has won Great Taste Awards and is growing...

Listen

Episode 24

May 30, 2023 • 00:27:46
Episode Cover

Buzz with or without the booze: GOOD KOFFEE's social mixers

Inspired by the tastes and experiences he'd had travelling the world, Chris Crocker has created a range of exotic, delicious coffee mixers. Hear all...

Listen