Helen Yates is packing Rootles full of vegetable goodness. They’re grab-and-go chocolate-covered biscuits that are ‘deliciously unconventional’ and based on the idea that if we put vegetables in cakes, why not in biscuits too! Listen on to hear her story from idea, development and manufacturing challenges, to pitching, branding and marketing the product.
—
You can find a wealth of videos, guides and checklists for food and drink product development in the Resources section of the Froghop website at https://www.froghop.co.uk/resources/
Over 20% of the UK population is affected by one or more allergies. It’s a growing problem, especially for children, with 6-8% suffering from...
Wildfarmed was founded in 2018 by Andy Cato, George Lamb and Edd Lees with the aim of “fixing the planet by fixing food”. Their...
Charles Redfern, founder of Realfoods by Organico, is stocked by Ocado, Amazon, Whole Foods etc. Hear his views on regenerative, hyper-processed, B Corp &...
