Helen Yates is packing Rootles full of vegetable goodness. They’re grab-and-go chocolate-covered biscuits that are ‘deliciously unconventional’ and based on the idea that if we put vegetables in cakes, why not in biscuits too! Listen on to hear her story from idea, development and manufacturing challenges, to pitching, branding and marketing the product.
—
You can find a wealth of videos, guides and checklists for food and drink product development in the Resources section of the Froghop website at https://www.froghop.co.uk/resources/
Turning a beloved family recipe into a product was deeply personal for Elaine Rémy, founder of Vie’s Jamaican Rum Cakes. Baked in small batches...
Understanding retail buyers and getting comfortable, and even proficient, with selling is a critical skill that food founders need to master. The latest food...
How do you build a business with maximum impact on health and minimum impact on the environment? Hear from Al Duffield of Vital Drinks...
