Helen Yates is packing Rootles full of vegetable goodness. They’re grab-and-go chocolate-covered biscuits that are ‘deliciously unconventional’ and based on the idea that if we put vegetables in cakes, why not in biscuits too! Listen on to hear her story from idea, development and manufacturing challenges, to pitching, branding and marketing the product.
—
You can find a wealth of videos, guides and checklists for food and drink product development in the Resources section of the Froghop website at https://www.froghop.co.uk/resources/
Jared Spencer founded Riddim Snacks to authentically represent the stories, flavours and ingredients of the Caribbean. Listen in to discover how he’s achieving that...
Understanding retail buyers and getting comfortable, and even proficient, with selling is a critical skill that food founders need to master. The latest food...
Cornel Sampson founded Revive after turning to nature to boost his well-being and treat his aches and pains. Friends and family were soon asking...
