Buyers, Selling and Buyer-ology with Karen Green

February 28, 2023 00:29:59
Buyers, Selling and Buyer-ology with Karen Green
Food Founders Interviews
Buyers, Selling and Buyer-ology with Karen Green

Feb 28 2023 | 00:29:59

/

Show Notes

Understanding retail buyers and getting comfortable, and even proficient, with selling is a critical skill that food founders need to master. The latest food founders interview features Karen Green, someone who’s been on both sides of the negotiating table. She began her career as a retail buyer with Tesco, then Boots, before working in Commercial roles for a range of food businesses. As well as sharing her buying and selling experiences, she explains the ideas in her new book, Buyer-ology.

You can order Karen’s new book here.

You’ll find more videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, feel free to get in touch.

Other Episodes

Episode 42

October 24, 2024 00:29:21
Episode Cover

Vital Drinks - functional drinks, funding and fast growth

How do you build a business with maximum impact on health and minimum impact on the environment? Hear from Al Duffield of Vital Drinks...

Listen

Episode

November 16, 2023 00:38:05
Episode Cover

Better Nature Tempeh: Nutritious, tasty, sustainable and listed

Christopher Kong is on a mission to help more people discover the benefits of tempeh. Hear how Better Nature’s range of tasty, nutritious tempeh...

Listen

Episode

December 15, 2021 00:29:45
Episode Cover

Creating delicious reduced sugar luxury chocolates

Catrin Burr founded Aurosó Chocolate after moving to a low-sugar lifestyle. She was frustrated by the lack of options for genuinely indulgent filled chocolates...

Listen