Secrets of the shopper stalker

Food Founders Interviews

Jan 30 2023 | 00:30:02

00:00 / 00:30:02

Show Notes

What is 'shopper stalking' and what does it tell you about consumers, their habits, preferences and how they buy? Hear it all from Tessa Stuart.

Other Episodes

Episode

August 01, 2023 • 00:28:03

Grow With Iris: Innovating for children with severe allergies

Over 20% of the UK population is affected by one or more allergies. It’s a growing problem, especially for children, with 6-8% suffering from...

Episode

May 03, 2023 • 00:24:47

Rummy, Rummier, Rummiest: The evolution of Vie’s Jamaican Rum Cakes

Turning a beloved family recipe into a product was deeply personal for Elaine Rémy, founder of Vie’s Jamaican Rum Cakes. Baked in small batches...

Episode 39

August 19, 2024 • 00:30:01

Taking egg alternatives into 5 of the UK's top 6 supermarkets

Oggs founder Hannah Carter is on a mission to remove unnecessary eggs from our food. How has she approached product development, scaling, marketing and...