Launching bold, fun snacks into Sainsbury’s and more

Cheeky P’s are Vegan, gluten-free, protein-packed snacks made from chickpeas. They’re based on a Malaysian street snack (Kacang Putih) with some lip-smacking British-loved flavours added. Founders Gracia and Gregory are on a mission to “bring a bit of mischief” and get more people eating the nutritious, tasty chick pea. They tell Mel about starting the business, developing the product, getting listings with retailers and lots more.

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You can find a wealth of videos, guides and checklists for food and drink product development in the Resources section of the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, feel free to get in touch.