Froghop's Food Founders Interviews

Experiences and advice from people who've scaled a food or drink business. Originally published by Froghop between 2021 and 2025. Froghop was the NPD consultancy founded by the late Melanie Loades.

Latest Episodes

February 14, 2022 • 00:33:03
Innovative Eastern-inspired soft drinks

Innovative Eastern-inspired soft drinks

Ros and Subha left their career in banking to start Bodha Drinks. Their innovative, Eastern-inspired soft drinks are refreshing and packed with intriguing contrasts....

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January 15, 2022 • 00:25:29
Launching bold, fun snacks into Sainsbury’s and more

Launching bold, fun snacks into Sainsbury’s and more

Cheeky P’s are Vegan, gluten-free, protein-packed snacks made from chickpeas. They’re based on a Malaysian street snack (Kacang Putih) with some lip-smacking British-loved flavours...

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December 15, 2021 • 00:29:45
Creating delicious reduced sugar luxury chocolates

Creating delicious reduced sugar luxury chocolates

Catrin Burr founded Aurosó Chocolate after moving to a low-sugar lifestyle. She was frustrated by the lack of options for genuinely indulgent filled chocolates...

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November 15, 2021 • 00:29:03
What Independent Retailers Want From Producers

What Independent Retailers Want From Producers

Consumers are increasingly passionate about independent food and drink, and they expect the products they find in independent farm shops, delis and cafes to...

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October 13, 2021 • 00:35:06
Launching Lexi’s Treats “with a small budget and no team”

Launching Lexi’s Treats “with a small budget and no team”

Lexi’s Treats founder, Alexei Khatiwada, shares his experience and tips of launching a new product “with a small budget and no team”. This session...

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September 14, 2021 • 00:32:33
Packing grab-and-go biscuits with veggie goodness

Packing grab-and-go biscuits with veggie goodness

Helen Yates is packing Rootles full of vegetable goodness. They’re grab-and-go chocolate-covered biscuits that are ‘deliciously unconventional’ and based on the idea that if...

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